Privacy Policy

DirectEstimatePro ("we," "our," or "us") operates scheduling services for roof and HVAC estimates across our website and subdomains at directestimatepro.com. This Privacy Policy explains how we collect, use, disclose, and protect your personal information.

1. Information We Collect

1.1 Information You Provide

When you schedule an estimate or use our services, we collect:

• Contact Information: Name, email address, phone number, and mailing address
• Property Information: Property address, property type, and service details
• Scheduling Information: Preferred appointment dates and times, service type (roofing or HVAC)
• Communication Data: Messages, requests, or inquiries you send to us
• Payment Information: If applicable, billing information processed through secure third-party payment processors

1.2 Information Automatically Collected

We automatically collect certain information when you visit our website:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, links clicked, referring website
• Cookies and Tracking: We use cookies and similar technologies to enhance user experience and analyze site traffic
• Location Data: Approximate geographic location based on IP address

2. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To schedule and coordinate estimate appointments for roofing and HVAC services
• Communication: To send appointment confirmations, reminders, updates, and respond to inquiries
• Service Improvement: To analyze and improve our scheduling system, website functionality, and customer experience
• Business Operations: To manage our contractor network and coordinate service delivery
• Marketing: To send promotional materials, service updates, and relevant offers (with your consent where required)
• Legal Compliance: To comply with legal obligations and protect our rights
• Analytics: To understand user behavior and optimize our services

3. How We Share Your Information

We may share your information with:

3.1 Service Providers

• Roofing and HVAC Contractors: We share necessary contact and property information with qualified contractors to fulfill your estimate requests
• Technology Providers: Cloud hosting, analytics, email service providers, and scheduling software vendors
• Payment Processors: If applicable, to process payments securely

3.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

3.3 Legal Requirements

We may disclose information when required by law, court order, or to protect our rights, safety, or property.

3.4 With Your Consent

We may share information for other purposes with your explicit consent.

4. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services and maintain your account
• Comply with legal obligations (typically 7 years for business records)
• Resolve disputes and enforce agreements
• Maintain business records and analytics

After this period, we will securely delete or anonymize your information unless longer retention is required by law.

5. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request copies of your personal information
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal information
• Opt-Out: Unsubscribe from marketing communications
• Data Portability: Request your data in a portable format
• Object: Object to certain processing of your data
• Restrict Processing: Request limitation on how we use your data

To exercise these rights, please contact us using the information below.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyze website traffic and user behavior
• Improve site functionality and user experience
• Enable certain features and services

You can control cookies through your browser settings, though disabling cookies may limit certain website functionality.

7. Security

We implement industry-standard security measures to protect your information, including:

• Encryption of data in transit (SSL/TLS)
• Secure data storage and access controls
• Regular security audits and updates
• Employee training on data protection

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

9. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we discover we have collected information from a child, we will promptly delete it.

10. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, and shared
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising privacy rights

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers in compliance with applicable laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of material changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date
• Sending email notifications for significant changes (where appropriate)

Your continued use of our services after changes constitutes acceptance of the updated policy.